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Know Your Goal

Medium is an incredible tool — if you’re using it for the right reasons

Kolina Cicero
5 min readJun 5, 2019

A couple of weeks ago, back when I was still fussing over how often I should post on Medium and what types of stories would resonate most with readers, I picked up Austin Kleon’s Keep Going: 10 Ways to Stay Creative in Good Times and Bad, which was serendipitously floating around the office at my day job the day after I read Ryan Holiday’s popular reading list recommending the same book.

I sat at my desk and read it until I realized I had, in my hands, the answer to a question that had been burning inside of me all along. It simply took exposure to an external voice in order for me to open my eyes.

Medium is a platform for writers like myself who don’t have an audience and provides them with incredible opportunities to have their words read and interacted with. It is a gift to be able to be a part of this platform, and over the past few months in which I’ve been dedicated to writing on it with some consistency, Medium’s editors have curated the majority of my pieces, distributing them under the topics tabs on the homepage. (If you aren’t a Medium writer, curation is the ultimate goal).

As my ego swelled with the possibilities of continued curation, I began to write stories I knew the curators would pick up and distribute in…

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